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Customer Retention: Ticketing Trends in Northern Irish Venues – new research from thrive

Each year, thrive run a box office benchmarking project with venues across Northern Ireland. In 2018, 18 organisations participated, 7 in Belfast, and 11 across the rest of the country – including theatres, mixed-use arts centres, and festivals.

In addition to getting crucial insight into their own individual audience behaviours, the project provides an opportunity to pull out the wider trends that are appearing in the data.

This year produced some interesting insights. For further information: